The participants of the exhibition TRAVELEXPO ANKARA 2017 were representatives of 7 states and more than 40 Turkish cities. Ukraine took part in this large-scale event for the first time, and acquaintance with our state for the guests of the exhibition began with the hospitable solar Kherson region and its tourist potential and natural wonders. The collective stand of Kherson region at the exhibition TRAVELEXPO ANKARA was presented by the Kherson CCI together with an experienced and proven partner - the tourist company Kyivsky Sputnik (www.sputnik.kiev.ua).

For Ukraine Turkey is one of the most popular destinations for holiday resort. However, the inflow of Turkish tourists to our country is also increasing. According to official figures, in 2016 more than 200 thousand Turkish tourists visited Ukraine, and in 2017 this number could increase significantly.

Visitors of the TRAVELEXPO exhibition, who came to the Ukrainian stand, spoke enthusiastic about the recent Agreement between the Governments of Ukraine and Turkey on facilitating mutual trips. The agreement stipulates that citizens of Ukraine and citizens of Turkey who use passports in the form of a card (ID) with a contactless electronic carrier will be able to enter, leave, transit and stay in the territory of Turkey and Ukraine for a period of up to 90 days within six months.

A communicating with the guests of the exhibition showed that many of them had visited us before, and now, after the disappearance of the need for a foreign passport, they have a desire to come to Ukraine again. For Turkish travelers, the most famous Ukrainian cities are Kiev, Lviv, Odessa. Some people remember their rest in the Carpathian Mountains. For many of them, the charming Kherson region has become a real discovery. They were curious about our region: about tourist routes and leisure, nature and nature reserves, historical and cultural heritage, Ukrainian cuisine and flights to Ukraine from Istanbul. TRAVELEXPO ANKARA has become a great opportunity to increase the awareness of Turkish tourist chambers, associations, agencies, individual travelers for Ukraine as a whole and tell about a wide range of leisure options for any taste that Kherson region is ready to offer.

Today the world is interested in Ukraine. We need to seize this opportunity to occupy our own place in the information space, to build positive associations, to offer a quality tourism product, to increase the recognition of domestic tourist brands and their compliance with the requirements of a highly competitive market. In particular, by creating routes and tours that would be in demand for a foreign tourist, by the development of ethnic tourism, yacht tourism, medical and "green" tourism. Participants in the tourist market should go to specialized exhibitions, forums, presentations, and constantly exchange information on tourist opportunities as often as possible. After all, success in the modern world comes to those who know how to declare themselves.